Launch A Purpose-Driven Functional Wellness Practice That Gives You Freedom, Impact, And Income From Almost Anywhere.
🎁 FREE book at conference · CEU included · Registration closes July 22
"Most programs teach practitioners what to sell. GutPreneur Academy teaches you how, how the gut microbiome actually works, how to identify root-cause wellness opportunities, how to create transformational programs, and how to build a business that gives you freedom, impact, and income from almost anywhere. That's the difference. That's the build."
, Paula Richardson, NP-C · Founder of GutPreneur AcademyTwo Kinds Of Practitioners.
One Framework That Serves Both.
Whether you're pivoting an existing healthcare practice or launching a new one from scratch. Atlanta gives you the same clinical foundation, the same business framework, and the same 90-day plan. Different starting points. Same purpose-driven destination.
Healthcare Professionals Looking To Pivot Or Diversify
You're already licensed and running (or working in) a healthcare practice. You want to add functional wellness, or move beyond prescriptions and injections, into work that treats the root cause and builds recurring revenue.
- You're treating symptoms instead of addressing the root cause
- You want to offer more than prescriptions and injections
- Clients plateau on GLP-1s, and you want to understand why progress has stalled
- You want to support clients beyond the injection, metabolism, inflammation, digestion, gut microbiome
- Patients keep struggling despite the medications
- You want to differentiate yourself in a crowded wellness market
- You want additional revenue streams, without relying only on medical visits
- A proven framework for incorporating functional wellness into your practice
- Root-Cause education on the gut microbiome, inflammation, metabolism, hormones, energy
- Programs you can confidently offer your clients Monday
- A business model that combines purpose with profitability
- Marketing systems, automation, and mentorship to grow your practice
New Practice Builders Ready To Launch From The Ground Up
You're ready to launch a purpose-driven functional wellness practice, a business that creates freedom, impact, and income from almost anywhere. You want the step-by-step roadmap, the education, and the community to actually make it real.
- You're burned out, or looking for real flexibility
- You want to build a business but don't know where to start
- You lack confidence in functional wellness education
- You don't know how to package or price your services
- You don't know how to attract clients consistently
- You want location and schedule freedom
- You want to make a greater impact while increasing your income
- A step-by-step roadmap to launch and grow
- Functional wellness education centered on the gut microbiome
- Business, branding, and marketing training built for clinicians (not influencers)
- Community, accountability, and mentorship
- A purpose-driven business you can build from almost anywhere
Most Programs Teach Practitioners What To Sell.
GutPreneur Academy Teaches You How.
Anyone can hand you a course to resell. That doesn't build a practice. Understanding the gut microbiome does. Identifying root-cause wellness opportunities does. Creating transformational programs does. Building a profitable, purpose-driven business does. That's what you install in Atlanta, the clinical depth AND the business framework. Not one. Both.
You Went Into Healthcare To Help People.
Now You're Stuck, Between A Broken System
And A Wellness Industry That Keeps Missing The Point.
Conventional healthcare burned you out. 15-minute visits. Insurance denials. Documentation past 9pm. You watch patients get diagnosed and medicated and never actually well. That's not why you took the oath.
Or, you're on the other side. You want to launch a purpose-driven practice from the ground up. You've done the internal work. You know the calling is real. But you don't know how to package it, price it, market it, or find your first ten clients.
You're called to root-cause work. Gut. Metabolic. Inflammation. Hormones. You know the answers are there. You just don't have the clinical bridge, or the business model, to actually build the practice you keep imagining.
And underneath all of it, the question you don't say out loud: "How do I serve patients the way I'm called to AND build the income to support my family AND not work myself into the ground doing it?"
You need the framework to build it right.
This is what Atlanta exists for. One focused day, one clinical + business framework. You walk out with the gut microbiome integration, the diagnostic toolkit, the positioning statement, the packaged signature program, and the 90-day execution plan, written, dated, ready to go Monday. Not theory. Not inspiration. An actual practice built in your hands.
There Are Two Ways To Build A
Functional Wellness Practice In 2026.
One is symptom-management wearing wellness branding. The other is what the top 5% of clinicians have already moved to. Read both. One of them is your current trajectory.
Sell What Everyone Sells. Compete On Price. Watch Clients Plateau. Repeat.
- Revenue is one protocol or one supplement line deep, and every wellness clinic in the zip code has the same one
- Clients plateau because the underlying gut, metabolic, and inflammatory drivers were never addressed
- You're seen as transactional, clients renew until they don't, with no reason to stay
- The regulatory environment for GLP-1s and injectables shifts, and your revenue is exposed to it
- Differentiation is impossible because there's nothing structurally different to differentiate
Road A worked from 2023 to early 2025. The next six months reward something else entirely. It's already happening.
Same Clients. Amplified Outcomes. Recurring Revenue. A Practice Competitors Can't Copy.
- The gut microbiome + metabolic foundation underneath every case, clinical depth that makes every other protocol work harder
- Clients tolerate protocols better, plateau less, and stay engaged for 12+ months
- Your practice sells a 3-to-6-Month signature program, not a monthly transaction, so revenue compounds
- Service stack includes functional testing, gut protocols, group education, a moat competitors can't copy in 30 days
- You're positioned as the root-cause authority in your market, not another wellness clinic
Road B is built deliberately. Position + Package + Promote = Profit. Atlanta is the 1-day install.
You don't abandon medicine to evolve. You build the foundation underneath it.
The clinicians winning the next six months are the ones who saw this coming first.
This Is Not Theory-Only Education.
This Is Implementation, Positioning,
Strategy, And Transformation.
Most conferences hand you a workbook and a tote bag. Here's exactly what you walk into in Atlanta, eight specific deliverables that turn clinical knowledge into a real, profitable, purpose-driven practice. No fluff. No filler. Every hour earns its place.
- 🧬 The Gut Microbiome & Metabolic Health Connection. The clinical foundation underneath every weight loss, hormone, fatigue, and inflammation case in your practice. This is the science that makes every other protocol you run work harder.
- 🔥 GLP-1 + Natural Pathway Support (CEU-eligible). How to activate and support natural GLP-1 pathways so clients break through plateaus, kill cravings, recover from metabolic resistance, and stop relying on injections alone for sustainable progress. The integrated model, not anti-medication, pro-amplification.
- 📋 Comprehensive Stool Analysis In Clinical Practice. What to test. How to interpret it. How to turn results into a clear patient protocol. Most clinicians order labs and don't know what to do with the numbers. Atlanta closes that gap in one session.
- 🧪 The Most Comprehensive Functional Wellness Hair Analysis On The Market. Uncover root-cause healing opportunities patients have been missing for years. Mineral imbalances. Heavy metals. Adrenal patterns. The diagnostic edge that separates root-cause practitioners from symptom-managers.
- 💰 The GutPreneur 3Ps Framework. Position · Package · Promote = Profits. Position yourself as the integrated authority in your market. Package your clinical work into a signature 3-to-6 month program. Promote it confidently, without becoming an influencer. Walk out with your positioning written and your offer priced.
- 🎤 Branding, Storytelling & Confident Communication. How to communicate your message online and in your community, in language that attracts the right clients without the influencer playbook. Real clinician-grade marketing.
- 🎓 CEU Credit Included For The GLP-1 Educational Session. The training is professional development. The CEU is tax-deductible. The math is straightforward.
- 🤝 A Network Of Practitioners Ready To Collaborate. 75 functional wellness providers in one room. Real referral partners. Real collaboration. Real SHIFT in healthcare. The connections in this room change practices long after the agenda ends.
You don't just attend. You build. By the time you leave, you walk out with greater clarity, confidence, and a written strategy to launch a purpose-driven functional wellness practice that gives you freedom, impact, and the ability to work from almost anywhere. That's the promise. That's the build.
Why Most "Functional Medicine" Courses
Fail Practitioners Who Actually Want To Build.
If you've looked at IFM, FMCA, online gut health certifications, or "scale your wellness business" coaching, you already know. Here's why none of them moved the needle in your actual practice.
Atlanta Isn't A Certification. It Isn't A Guru Funnel.
It's The Clinical + Business Integration Room Practitioners Have Been Missing.
You walk out with: the clinical model for adding gut + metabolic foundations to your existing (or new) practice, the signature program structure, your pricing locked, a 30-day client acquisition plan, and the 90-day implementation timeline, dated and written.
Position. Package. Promote.
= Profit.
Most gut health programs stop at the clinical knowledge. Most business courses skip the medicine entirely. The 3P Framework is the only system built specifically for practitioners integrating gut + metabolic + purpose-driven wellness, combining clinical depth with the positioning, packaging, and promotion that turns it into a real, differentiated practice.
In a market where every med spa, wellness clinic, and online provider offers the same protocols, "we do wellness" no longer differentiates. Position is how you become the practitioner clients drive an hour to see, and refer their friends to, instead of one of fifty Google results. In Atlanta you'll write your positioning statement live and walk out with a market-claiming message.
- Stand apart from every symptom-management clinic in your zip code
- Stop competing on price (you'll never win that race)
- Become the gut + metabolic wellness authority in your market
- Communicate clinical depth in language patients actually understand
A single visit is a transaction. A 3-to-6-Month signature program, intake, protocol, integration, maintenance, is a transformation clients commit to. Same expertise. Same patient. Different revenue model, different retention, different clinical outcomes. You'll learn to package using the SHIFT360™ Framework.
- Pricing structure for a signature integrated program that actually closes
- Patient journey mapped from intake through maintenance
- The renewal model that converts one-time patients into 12-month relationships
- Group, membership, and continuity care options when you're ready to scale beyond 1:1
Most clinicians were trained to see one patient at a time. That's a ceiling. Atlanta teaches the "Speak One to Many" model, how to communicate your clinical message through webinars, masterclasses, group programs, and patient education that scales reach, builds authority, and creates leveraged income without the influencer treadmill.
- The 30-day content + email plan that fills programs without paid ads
- Webinar & masterclass framework, used to fill Paula's own programs
- Group coaching, community, and workshop models that multiply impact
- Confident, clinically-grounded marketing, no dancing, no fake morning routines
It isn't "passive income." It isn't theoretical. When Position + Package + Promote are layered on top of the integrated gut + metabolic clinical model, your practice fundamentally changes, both for your patients and for your bottom line.
- Patients reach root-cause outcomes, retain longer, and refer more
- Revenue diversifies across testing, program, supplements, membership, no longer dependent on one product line
- You become the named clinical authority in your market, not another wellness clinic
- Freedom, impact, and income, from almost anywhere
Paula Has Lived Both Sides. As The Practitioner, And As The Patient.
Paula Richardson is a board-certified nurse practitioner who built and ran her own medical wellness clinic, prescribing GLP-1 therapies and watching patients hit the same plateaus, cravings, and side effects that every honest provider sees. She was also a GLP-1 patient herself, struggling with weight, cravings, metabolic dysfunction, and inflammation that wouldn't budge. The breakthrough that changed everything in her practice (and in her own body) was the gut microbiome + metabolic foundation underneath the medicine. Today she teaches the integration model and the 3P business framework to practitioners across the country, both those pivoting existing practices and those building from the ground up. The work in Atlanta is what she wishes someone had handed her six years ago.
- Board-Certified Nurse Practitioner (NP-C, BCFMP, AGACNP-BC, FDNP)
- Founder of GutPreneur™ + the GutPreneur Academy
- Author of "From Hustle to Healing"
- Creator of the SHIFT360™ Framework + 3P Profitable Practice Model
- Specialist in GLP-1 & metabolic health pathways
"Most programs teach what to sell. I teach how. How the microbiome actually works. How to identify root-cause opportunities. How to build a program clients transform in. How to run it as a business that gives you freedom, impact, and income, from almost anywhere. That's what you leave Atlanta with. Written and dated."
, Paula Richardson, NP-CA Full-Day Immersive Built
For Clinical Integration, Not Inspiration.
One focused day covering microbiome integration, GLP-1 + natural pathway support (CEU credit), the 3P framework, branding, and one-to-many promotion. Every session is built around a deliverable you walk out with.
Built For Practitioners Ready
To Pivot, Or Ready To Launch.
- You're an NP, MD, PA, DO, or RN who wants to pivot into functional wellness
- You're a medical weight loss provider seeing GLP-1 patients plateau, and you want the root-cause answer
- You're an HRT provider or wellness clinic owner ready to add gut + metabolic depth
- You're a nurse or aspiring health coach ready to launch a purpose-driven practice from scratch
- You're a licensed health coach ready to package and price your services
- You want to differentiate yourself in a crowded wellness market
- You want additional revenue streams, not just medical visits
- You want location and schedule freedom, a business you can run from almost anywhere
- You're willing to implement in the next 90 days
- You're anti-medication or want to abandon GLP-1s entirely
- You want passive inspiration with no implementation work
- You're not licensed or credentialed in a health-related field
- You're looking for a "passive income" or get-rich-quick scheme
- You want a $25K mastermind upsell pitched from stage (this is 100% educational, no closing pitch)
The Ticket Is $111.75 With Code EXTRA25.
The Total Investment Is More.
Here's The Actual Math.
Most events hide the real cost. We're not going to. Here's what attending Atlanta actually costs, and what it actually returns. You decide if the math works for you.
- General Admission ticket (code EXTRA25)$111.75
- Round-trip flight (est.)$400
- Hotel · 1 night (est.)$180
- Food + ground transport$120
- 1 day away from practiceopportunity
- 1 client retained an extra 3 months$600+
- 1 signature program sold at $3,500$3,500
- CEU credit (tax-deductible)value
- Brand differentiation in saturated marketpriceless
- Implementation timeline saved (avg. 18 mo)$10K+
The practitioners getting the most out of Atlanta typically recover the full investment within the first 30-90 days of implementing, through one pricing change, one retained patient cohort, or one signature program launch. This is a professional development decision with a defined ROI window, not a hopeful purchase.
Real practitioners
Real transformations
These are the nurses, NPs, and wellness professionals who said yes and built the practice they always imagined.
Three Ways Into The Functional Medicine Business Intensive.
Only One Is Still Available.
Practitioner Pro and Elite VIP tiers have sold out. General Admission is open, and code EXTRA25 takes 25% off through July 22. Every attendee receives Paula's new book "Your GI Tract Holding You Back". YOURS FREE at the conference.
The full 1-day conference with 25% off using code EXTRA25 at checkout, plus a free copy of "Your GI Tract Holding You Back" handed to you at the event.
CLAIM MY SEAT (25% OFF) →Plus the deeper implementation layer below
This tier is fully subscribed for Atlanta 2026. The GA tier still includes the full 1-day conference.
SOLD OUT. NOT AVAILABLEPlus VIP-tier extras below
Elite VIP is fully subscribed for Atlanta 2026. The GA tier still includes the full 1-day conference.
SOLD OUT. NOT AVAILABLEA physical copy of Paula's clinical playbook, the same book she uses to educate practitioners and patients on how the gut microbiome shapes weight, energy, hormones, inflammation, and metabolic health. YOURS FREE with every GA seat. Picked up at check-in on July 25.
Three Ways This Decision Is Safer
Than Doing Nothing.
You aren't taking a leap. You're making a small, reversible bet against a very large upside. Here's the honest math.
25% off locked at checkout
Code EXTRA25 takes 25% off your General Admission seat through July 22, 2026. You pay $111.75 instead of $149 for the identical full-day experience. The discount applies instantly at checkout.
Ticket transfer through July 18
If life happens after the refund window, transfer your seat to a colleague through July 18, 2026 at no extra cost. Your ticket has value even if your schedule shifts.
One enrollment pays for the whole trip
One 3-month signature program you sell after Atlanta (~$1,997) returns well over double the full cost of attending (ticket + day + travel ≈ $812). The math is designed to pay for itself inside 30 days of implementing.
Everything You Probably Want To Know
Before You Register.
Every attendee walks out with a physical copy of Paula's book "Your GI Tract Holding You Back", the clinical playbook showing practitioners and patients how the gut microbiome shapes weight, energy, hormones, inflammation, and metabolic health. Attendees get it free as an event exclusive, handed to you at check-in on July 25.
Enter code EXTRA25 at checkout and 25% comes off your General Admission seat instantly, $149 becomes $111.75. The code is valid through July 22, 2026, when registration closes. One use per registration.
Yes. Atlanta is explicitly built for two audiences: (1) healthcare professionals pivoting or diversifying an existing practice, and (2) nurses, NPs, health coaches, and aspiring coaches launching a purpose-driven functional wellness practice from the ground up. The clinical education, the 3P business framework, and the 90-day roadmap serve both. Half the room is typically new builders.
GLP-1s are a powerful tool. Atlanta isn't anti-medication, it's pro-integration. The conference covers how to add the gut microbiome + metabolic foundation underneath your existing protocols so patients plateau less, tolerate medication better, retain longer, and refer more. Same medicine, amplified outcomes, differentiated practice.
Friday, July 25, 2026, 9 AM to 5 PM (doors 8:30 AM). Events At 2120 Jodeco Rd, McDonough, GA 30253, marketed as Atlanta, 30 minutes south of Hartsfield-Jackson International Airport, easy in-and-out for regional travel.
No. The integration framework is specifically designed for practitioners coming from conventional clinical backgrounds, and for new builders who haven't started yet. We start at the clinical foundation, what to test, how to interpret it, what to do with the results, then layer the business framework on top. Most attendees walk in with zero functional medicine experience. That's exactly who this room is built for.
Yes. Med spas, HRT providers, and wellness clinics offering GLP-1 or hormone services are one of the largest groups attending. The integration model, the 3P framework, and the "one-to-many" promotion strategies apply directly, and the positioning shift is often the difference between competing on price and owning the local market.
Yes, and it's one of the most overlooked opportunities in this market. The gut + metabolic support work between visits pays. Atlanta covers exactly how to position yourself (independently or alongside a prescribing practice), what to package, and how to charge for the work you're probably already doing for free. Many of our best-performing students started here.
No. The day is 100% educational content with CEU credit attached. There is no $25,000 "mastermind upsell" pitched from the stage. This is a clinical + business event, not a guru funnel. We mean it.
The refund window for Atlanta 2026 closed on July 11. You can still transfer your ticket to a colleague through July 18, 2026 at no extra cost. After July 18, tickets are non-transferable and non-refundable.
The GLP-1 + Microbiome session is approved for CEU credit. Accreditation details and credit hours are sent in your confirmation email. Included at every tier.
Both are limited-seat cohorts by design. Pro has a private implementation layer and VIP includes a private dinner with Paula. They filled early. GA is the last remaining tier and includes the full 1-day conference, catered lunch, CEU-eligible session, and Paula's book "Your GI Tract Holding You Back" free at check-in.
Yes, catered lunch is included for all attendees, along with coffee and light refreshments during breaks. Let us know about dietary preferences during registration.
Six Months From Now,
Which Kind Of Practitioner Will You Be?
Path A: You're still inside the same system. Still burned out. Or still saying "someday I'll launch that practice." Someday never comes for the people who keep saying it.
Path B: You're building a purpose-driven functional wellness practice that gives you freedom, impact, and income, from almost anywhere. Root cause is the foundation. The 3Ps are the engine. You did the work. The practice is real.
From Root Cause to Revenue.
From Passion to Purpose.
You don't just attend. You build.
📘 FREE book at conference · CEU included · Code EXTRA25 = 25% off thru July 22 · Events At 2120 Jodeco Rd, McDonough, GA 30253