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For Professionals, Entrepreneurs, Coaches and Consultants

Stop Being the Best-Kept Secret in Your Industry.

A private 90-day, one-on-one mentorship for people who already have the experience and the expertise, and are ready to build the brand that gets them recognized, trusted and chosen.

Invest in Your Personal BrandBook your 30-minute discovery call with Paula for $75. Non-refundable, and credited toward the mentorship if you join.
✓Private, one-on-one
✓90 days, by discovery call only
✓340+ practitioners trained by Paula
Paula Richardson, NP-C, BCFMP
Paula Richardson, NP-C, BCFMPEntrepreneur, Nurse Practitioner, Educator, Business MentorYou don't have to start over to build something new. You can start with what you already know.
Join the professionals who built something new on what they already knew.
ClarityConfidenceVisibilityGrowthPrivate One-on-One90 DaysThe 5 Ps Framework ClarityConfidenceVisibilityGrowthPrivate One-on-One90 DaysThe 5 Ps Framework
Be honest with yourself for a second

Here's What Staying Invisible Is Costing You.

You've invested in your education, gained experience, developed skills, and overcome challenges that shaped who you are today. And still, when people hear your name, they don't know what you stand for, what you offer, or why they should work with you.

Someone with half your experience gets the opportunity You stall when asked, "So, what do you do?" Your business idea is still just an idea You blend in with everyone else in your field Your knowledge is capped by a job title You know you're capable of more

People choose the person they've heard of, not the person who knows the most. Your expertise is real. Explaining it clearly, in one breath, so the right people remember you, is a different skill.

Maybe you've been thinking about starting a business but don't know how to position yourself. Maybe you're already an entrepreneur, struggling to say what makes you different. Or you're ready for a new chapter, one where your knowledge creates more visibility, influence, income potential, and freedom.

The problem isn't your expertise. It's that nobody can see it.
Introducing

The 90-Day Personal Branding Mentorship

Build Your Brand. Own Your Expertise. Create Your Next Opportunity. A private, one-on-one mentorship that turns your knowledge, experience, and passion into a brand that reflects who you are and where you want to go.

Your 90-Day Journey, Three Phases
1
Days 1 to 30: Discover & Define

Get clear on your purpose, your strengths, your audience, and the message you want your brand to communicate. The foundation for everything else.

2
Days 31 to 60: Position & Package

Identify your unique value, refine how you present yourself, and shape offers or professional opportunities that align with your expertise.

3
Days 61 to 90: Promote & Grow

Build your visibility strategy, strengthen your communication, and leave with a plan to keep growing your brand long after the mentorship ends.

This isn't about becoming someone you're not. It's about becoming more intentional, confident, and strategic about how you show up in the world.
Every Session Is Guided by My 5 Ps Framework
Purpose
KNOW YOUR WHYDiscover the foundation of your brand and the impact you want to make.
Position
OWN YOUR SPACEEstablish your identity, ideal audience, and what sets you apart.
Package
DEFINE YOUR VALUETurn your experience and knowledge into meaningful offers or opportunities.
Promote
SHARE YOUR MESSAGEBuild visibility, communicate confidently, and connect with the right people.
Profit
CREATE OPPORTUNITIESDevelop strategies to monetize your expertise and support sustainable growth.
Invest in Your Personal BrandA $75 discovery call, 30 minutes with Paula, credited toward your $1,997 mentorship if you join.
Inside the mentorship

What We'll Build Together in 90 Days

01

Discover Your Brand Identity

Identify your strengths, personal story, core values, and what makes you uniquely qualified to serve your audience.

02

Position Yourself as an Authority

Define who you serve, the problems you solve, and how to communicate the value that sets you apart.

03

Package Your Expertise

Turn your knowledge into services, consulting, coaching, educational products, speaking opportunities, or other meaningful offers.

04

Develop Your Message and Visibility

Introduce yourself confidently, share your story, communicate your value, and connect with the audience you want to reach.

05

Create a Strategy for Growth

Leave with actionable steps to strengthen your visibility, build meaningful connections, and pursue opportunities aligned with your goals.

06

Personalized Feedback, Every Step

Ask questions, work through challenges, and build confidence with one-on-one guidance. You're not just learning about branding. You're actively building your own.

Invest in Your Personal BrandPick a time, reserve it for $75, and talk with Paula. Credited if you join.
Paula Richardson, NP-C, BCFMP
Meet your mentor

I Didn't Start Over. I Started With What I Knew.

PAULA RICHARDSON, NP-C, BCFMP

I've spent more than two decades building my expertise in healthcare, helping others, and developing my professional career. Along the way, I discovered something that completely changed how I viewed my future: my expertise wasn't limited to a job title.

So I began building businesses, developing educational programs, creating services, and turning my professional expertise into opportunities beyond the traditional workplace.

I don't believe everyone needs to leave their career to become an entrepreneur. But I do believe your career doesn't have to define your limits.

Today, as an entrepreneur, educator, and business mentor, I help people recognize the value of their experience, find their voice, position their expertise, and create brands that reflect their purpose.

EntrepreneurNurse PractitionerEducatorBusiness MentorAuthor, Is Your GI Tract Holding You Back?Author, Masada: The SHIFT360 Wellness Guide
Don't take my word for it

Hear It From Professionals Who've Learned With Paula.

Short, unscripted videos from practitioners who trained with Paula and built something new on top of what they already knew. Tap to play with sound.

★★★★★
Sherocko JamesTrained with Paula Richardson
★★★★★
Keisha Williams LopezTrained with Paula Richardson
★★★★★
Rebekah BoganTrained with Paula Richardson
PROUD GRADUATES

A few of the 340+ nurse practitioners, DNPs and wellness professionals who trained with Paula, some of whom went on to board certification in functional wellness. Tap any photo to enlarge.

Graduate who trained with Paula Richardson
Graduate who trained with Paula Richardson
Graduate who trained with Paula Richardson
Graduate who trained with Paula Richardson
Graduate who trained with Paula Richardson
Graduate who trained with Paula Richardson
The investment

One Decision. Ninety Days. A Brand You Own for Life.

No tiers, no upsells, no surprises on the call. One private mentorship, one price, everything included.

1
90 Days of Private, One-on-One Mentorship With Paula

Not a group. Not a course. Your brand, your questions, your sessions.

2
The 5 Ps Framework Applied to Your Brand

Purpose, Position, Package, Promote, Profit, worked through in order on your business, not in theory.

3
Your Brand Identity, Positioning and Message, Built

You leave knowing exactly who you serve, what you stand for, and how to say it in one breath.

4
Your Offer and Growth Strategy

Your expertise packaged into a service, program or opportunity, with an actionable plan to keep growing after day 90.

5
Personalized Feedback as You Build

Ask questions, work through challenges, and get direct feedback from someone who has done it.

Why one-on-one costs more than a course: a course gives everyone the same answer. This gives you yours. The brand you build in 90 days keeps earning for years.
90-Day Personal Branding Mentorship
$1,997USD
One-time investment for the full 90 days
  • Private one-on-one sessions with Paula
  • The 5 Ps Framework, applied to you
  • Brand identity, positioning and message
  • Your offer and growth strategy
  • Personalized feedback throughout
Start with a $75 discovery call. If you join, that $75 is credited, so your remaining investment is $1,922.
Invest in Your Personal Brand

$75 discovery call, 30 minutes, one-on-one with Paula. Non-refundable, credited if you join. If it's not a fit, you still leave with clarity on your next step.

Is this right for you?

This Is Private and Personal, So Fit Matters.

This is for you if you're

  • A professional who wants a recognizable identity beyond your current job title.
  • An aspiring entrepreneur with the passion and experience, who needs clarity on how to get started.
  • A business owner who wants to strengthen your brand, refine your message, and attract the right audience.
  • A coach, consultant, or educator who wants to be recognized for your expertise and build offers around it.
  • Ready for reinvention and a new professional or entrepreneurial chapter.

This is not for you if you want

  • A logo, website, or social media page made for you.
  • A viral trick or overnight followers.
  • A pre-recorded course you watch alone.
  • Results without showing up and taking action between sessions.

You don't need thousands of followers, a finished business plan, or a polished website. You need a clear direction, a willingness to take action, and the right guidance to move forward.

Future pacing

Imagine Day 90, When Your Brand Finally Has Clarity.

You introduce yourself with confidenceWithout struggling to explain what you do.
You know exactly who you serveAnd how to communicate the value you bring.
You have a recognizable messageThat reflects your expertise and attracts the right people.
You're creating real offersServices, products, or opportunities built on your knowledge.
Your brand supports your visionFor greater freedom, impact, and income potential.
How to get started

Three Simple Steps to Your Next Chapter.

1

Reserve Your Discovery Call

Pick a 30-minute slot that works for you and reserve it with a $75 investment, non-refundable.

2

Talk With Paula, One-on-One

Walk through where you are, where you want your brand to go, and whether the mentorship is the right fit for you both.

3

Start Your 90 Days

If it's a fit, your $75 is credited toward the mentorship and we begin with Discover & Define.

Invest in Your Personal BrandThe call is to decide together whether this is the right next step. Your $75 is credited if you join.
Questions

Answered, Honestly.

Do I need to have a business already?

No. This mentorship is designed for people at different stages. Whether you're exploring an idea, starting a business, or refining an established brand, the process is tailored to your goals.

What if I don't know what I want my brand to be?

That's part of what we'll explore together. We'll look at your strengths, experiences, interests, and goals to find a direction that aligns with who you are.

Is this just about social media branding?

No. Social media may be one part of your visibility strategy, but we also focus on your brand identity, positioning, messaging, and opportunities for growth.

Will you help me create a business offer?

If developing an offer aligns with your goals, we'll explore how your knowledge and expertise can be packaged into a service, program, or other opportunity.

How long is the mentorship?

It's a 90-day, private, one-on-one mentorship designed to give you personalized guidance as you develop and strengthen your personal brand.

What does it cost?

The 90-Day Personal Branding Mentorship is a one-time investment of $1,997 USD, and your $75 discovery call is credited toward it. That covers the full 90 days of private, one-on-one mentorship with Paula. There are no tiers or upsells.

Why is the discovery call $75?

Paula works one-on-one, so her calendar is limited to people who are serious about building their brand. The $75 reserves your 30 minutes and is non-refundable. If you join the mentorship, it is credited toward your $1,997 investment.

What happens on the discovery call?

Thirty minutes, one-on-one with Paula. You'll walk through where you are, where you want your brand to go, and decide together whether the mentorship is the right next step. There is no pressure to join on the call.

Your next chapter deserves a stronger brand

Stop Waiting to Be Discovered. Start Positioning Yourself to Be Recognized.

You've spent years building your knowledge, your skills, and your experience. Every month you wait is another month someone else gets the opportunity you're qualified for.

Your Knowledge Has Value. Your Story Has Power. Your Brand Has Potential.
Invest in Your Personal BrandYour next chapter starts with clarity.
P.S. If you've read this far, you already know you have more to offer. Thirty minutes and $75 gets you a one-on-one conversation with Paula about your brand, and that $75 is credited if you join. The only thing it costs you to wait is time.
© 2026 Paula Richardson. All rights reserved.Privacy PolicyTestimonials reflect the individual experiences of practitioners who trained with Paula Richardson. Results vary and are not guaranteed. Outcomes depend on each person's effort, background and circumstances.