Stuck in a system that wasn't built for you?
Two Days. One Room.
Your Practice, Finally Free.
Earn your CEUs. Install the integrated gut + metabolic model. Leave with the 90-day plan written and dated.
The only two-day event that hands medical weight loss providers a complete clinical and business system — without becoming an influencer, without a $25K mastermind upsell, without another 18 months of trial and error.
CEU included · 30-day refund · 75 seats only
"Authority isn't a brand. It's a stack — Position + Package + Promote. Stack them in the right order and six months from now you're the named expert in your market. Most providers think it takes years. It doesn't. It takes a system, two days of installation, and the willingness to move before the rest of your zip code does."
— Paula Richardson, NP-C · Founder of GutPreneur AcademyYou went into healthcare to help people.
The first 5% of providers are already moving.
The window won't stay open.
Conventional healthcare burned you out. 15-minute visits. Insurance denials. Documentation past 9pm. You watch patients get diagnosed and medicated and never actually well. That's not why you took the oath.
The weight loss industry isn't better. GLP-1 patients plateau by month four. Cravings come back. Side effects ending compliance. You see what's missing — and the injection-only model can't fix it. Every market goes through three stages: nobody offers it, everybody offers it, ONE name owns it. Medical weight loss is mid-stage two. The clock has started.
You're called to root-cause work. Gut. Metabolic. Inflammation. Hormones. You know the answers are there. You just don't have the clinical bridge — or the positioning — to be the named root-cause authority in your zip code.
The question isn't whether someone in your market becomes the name. Someone will. The only question is whether it's you — or the provider you've never heard of who's already on the plane to Atlanta.
First to claim it, wins it.
Most providers wait for "more proof" before they move. By the time the proof is undeniable, the position is taken. The providers building real authority right now are the ones who saw it coming first — and got positioned before the market saturated. Atlanta is where you get positioned and where you build the practice that gives you freedom, impact, and the ability to work from anywhere.
Two providers in the same zip code.
One becomes the name. One competes on price.
Same patients. Same training. Same clinical hours. Wildly different futures. Read both. Then decide which one you become.
"We offer GLP-1s. We're good at the medicine. We're one of many options in this market."
- Patients shop by price — there's nothing structurally different to compare on
- Plateaus, cravings, and side effects erode retention — patients leave for the next clinic
- Revenue depends entirely on injection volume — vulnerable to regulation and supply
- Marketing is reactive: paid ads, social posts, hope the algorithm cooperates
- Market saturation eats margins month over month
- Six months from now, this practice looks identical — except the local competition has multiplied
Provider A is where 95% of medical weight loss practices will be six months from now. Indistinguishable. Price-competitive. Replaceable.
"I'm the integrated medical weight loss provider in this market. Patients seek out my practice by name."
- Patients buy a 3-to-6-month signature program, not a monthly injection — premium pricing, no negotiation
- The gut + metabolic integration creates a differentiated patient-care experience
- Revenue diversified across medicine, testing, programs, supplements, membership — built for stability
- Marketing is "one-to-many" — webinars, masterclasses, email — building authority that compounds
- Saturation doesn't touch this practice because it's positioned in its own category
- Six months from now, this practice has a waitlist and is referenced by name in its market
Provider B isn't an accident. They installed three things: Position + Package + Promote. Atlanta installs all three in 2 days.
Same license. Same clinical hours. Same week in July.
Two completely different practices six months from now.
The variable isn't talent. It's positioning — installed before the window closes.
This is not theory-only education.
This is the authority-installation room.
Authority isn't an accident. It's a stack. Here's exactly what you build in 2 days — eight specific clinical and business deliverables that turn knowledge into a named position in your market. No fluff. Every hour earns its place.
- 🧬 The Gut Microbiome & Metabolic Health Connection. The clinical foundation underneath every weight loss, hormone, fatigue, and inflammation case in your practice. This is the science that lets you charge premium and own the category — because no injection-only clinic can match it.
- 🔥 GLP-1 + Natural Pathway Support (CEU-eligible). How to activate and support natural GLP-1 pathways so clients work through plateaus, appetite challenges, and metabolic resistance — building progress beyond injections alone. The integrated model the next ten clinics in your zip code haven't figured out yet.
- 📋 Comprehensive Stool Analysis In Clinical Practice. What to test. How to interpret it. How to turn results into a clear patient protocol. The diagnostic edge that separates the authority from the average — and the reason patients seek you out by name.
- 🧪 The Most Comprehensive Functional Wellness Hair Analysis On The Market. Uncover root-cause healing opportunities patients have been chasing for years. Mineral imbalances. Heavy metals. Adrenal patterns. The signature diagnostic that makes you unforgettable.
- 💰 The GutPreneur 3Ps Framework — Position · Package · Promote = Authority. Position yourself as THE integrated provider in your market. Package your clinical work into a 3-to-6 month signature program priced for your market. Promote it confidently — without the influencer playbook. Walk out with positioning written and pricing locked.
- 🎤 Branding, Storytelling & Authority Communication. How to communicate your message online and in your community — in clinician-grade language that attracts the right patients without dancing on Instagram. Authority compounds. Inspiration evaporates.
- 🎓 CEU Credit Included For The GLP-1 Educational Session. Professional development. Tax-deductible. The credential the injection-only clinics can't put behind their name.
- 🤝 A Network Of Authority-Building Practitioners. 75 functional wellness providers in one room. Real referral partners. Real collaboration. The 300+ practitioners already running this model didn't get there alone — they got there together. The connections in this room change practices long after the agenda ends.
You don't just attend. You build. By the time you leave, you walk out as the named integrated provider in your market — with a premium, purpose-driven functional wellness practice that gives you freedom, impact, and the ability to work from anywhere. That's the install. That's the authority.
Why "more certifications"
won't make you the authority.
Most providers chasing authority make the same three mistakes. Each one delays the position-claim by 12-24 months. Here's what to avoid — and what to install instead.
Atlanta isn't a certification. It isn't a mastermind funnel.
It's the authority-installation room for medical weight loss providers.
You walk out with: the clinical integration model, your positioning statement written, your signature program priced, a 30-day patient acquisition plan, and the 90-day implementation timeline — dated and ready to execute Monday morning.
Position. Package. Promote.
= Authority.
Authority isn't an accident. It's a system. Three pillars, installed in the right order, in a specific market window. Atlanta is where you build all three — before the next ten clinics in your zip code figure it out.
In a market where every med spa, wellness clinic, and online provider offers injections, "we do medical weight loss" no longer differentiates. Position is how you become the practitioner patients seek out by name — and refer their friends to — instead of one of fifty Google results. In Atlanta you'll write your positioning statement live and walk out with a market-claiming message.
- Stand apart from every injection-only clinic in your zip code
- Stop competing on price (you'll never win that race)
- Become the gut + metabolic weight loss authority in your market
- Communicate clinical depth in language patients actually understand
A monthly GLP-1 refill is a transaction. A 3-to-6-month "Metabolic Reset" program — pre-medication prep, on-protocol support, post-protocol maintenance — is a transformation patients commit to. Same medicine. Same patient. Different revenue model, different retention, different clinical outcomes. You'll learn to package using the SHIFT360™ Framework.
- Pricing structure for a signature integrated program that actually closes
- Patient journey mapped from intake through pre/on/post-protocol care
- The renewal model that converts one-time patients into 12-month relationships
- Group, membership, and continuity care options when you're ready to scale beyond 1:1
Most clinicians were trained to see one patient at a time. That's a ceiling. Atlanta teaches the "Speak One to Many" model — how to communicate your clinical message through webinars, masterclasses, group programs, and patient education that scales reach, builds authority, and creates leveraged income without the influencer treadmill.
- The 30-day content + email plan that fills programs without paid ads
- Webinar & masterclass framework — used to fill Paula's own programs
- Group coaching, community, and workshop models that multiply impact
- Confident, clinically-grounded marketing — no dancing, no fake morning routines
It isn't "passive income." It isn't theoretical. When Position + Package + Promote are layered on top of the integrated gut + metabolic clinical model, your practice fundamentally changes — both for your patients and for your bottom line.
- Patients engage longer, refer more often, and value your practice — building stronger long-term relationships
- Revenue diversifies across medicine, testing, program, supplements, membership — no longer dependent on one product line
- You become the named clinical authority in your market — not just another injection clinic
- Your practice is positioned to navigate whatever the GLP-1 regulatory environment does next
Paula built the model. Then she built the playbook. Now she's installing it — before the market locks.
Paula Richardson is a board-certified nurse practitioner who built one of the first integrated medical weight loss practices in the country — prescribing GLP-1 therapies underneath a gut + metabolic foundation she designed from clinical experience and her own patient journey. The 300+ providers who've installed her framework didn't outwork the market — they got positioned first. Atlanta is where the next wave installs the same model. The window is six months. The providers who claim authority now own it for the next decade.
- Board-Certified Nurse Practitioner (NP-C, BCFMP, AGACNP-BC, FDNP)
- Founder of GutPreneur™ + the GutPreneur Academy
- Author of "From Hustle to Healing"
- Creator of the SHIFT360™ Framework + 3P Profitable Practice Model
- Specialist in GLP-1 & metabolic health pathways
"Every market locks. Medical weight loss is locking right now. Six months from now, every zip code will have ONE recognized name for 'the integrated GLP-1 + gut + metabolic provider.' I'm not here to inspire you — I'm here to install Position + Package + Promote and make sure you leave Atlanta as the obvious choice in your market."
— Paula Richardson, NP-CA two-day immersive built
for clinical integration — not inspiration.
Day 1 is your VIP Elite Access Experience. Day 2 is your full-day practitioner conference covering microbiome integration, GLP-1 + natural pathway support (CEU credit), the 3P framework, branding, and one-to-many promotion. Every session is built around a deliverable you walk out with.
Built for medical weight loss
providers ready to pivot.
- You're an NP, MD, PA, or DO who prescribes GLP-1 / medical weight loss protocols
- You're an RN supporting prescribers — and you want a paid role in the integration
- You're a health coach, FNP, or wellness provider serving these patients between visits
- You own a med spa, wellness clinic, or weight loss clinic offering injections
- You're already a functional or integrative provider — and you want the medical weight loss bridge
- You're watching plateaus, returning cravings, and side effects erode patient outcomes
- You're seeing your market saturate with injection-only competitors
- You want to integrate gut + metabolic foundations into existing patient care — not replace it
- You're willing to implement in the next 90 days
- You're anti-medication or want to abandon GLP-1s entirely
- You want passive inspiration with no implementation work
- You're not licensed or credentialed in a health-related field
- You're looking for a "passive income" or get-rich-quick scheme
- You want a $25K mastermind upsell pitched from stage (this is 100% educational — no closing pitch)
Real practitioners
Real transformations
These are the nurses, NPs, and wellness professionals who said yes and built the practice they always imagined.
Three ways to install the integrated model
Most events charge for the access alone. We're including the clinical integration toolkit, the 3P business framework, post-event support, and the 1:1 time with Paula — all itemized below at real value.
Perfect if you want the curriculum and the community without the implementation toolkit. The lowest-friction way to be in the room.
Get General Admission — $149One new cash-pay client at $297 covers your ticket. The math takes care of itself.
Get Practitioner Pro — $297The headshots + 1:1 strategy call alone are worth more than the ticket. Only 10 VIP seats exist for the whole event.
Get Elite VIP — $597Register now and get $547 in extras stacked on top of your ticket — "Your First 5 Functional Wellness Clients" template pack ($297) + 60-min pre-event strategy session ($250). Wait, and you'll pay full price for the same ticket with none of these. Limited bonus pool — first come, first served.
⏰ Early Bird pricing ends when the seats fill. All three tiers are open now — once Early Bird sells out, prices move to full. No exceptions.
Three reasons you can say yes today.
30-Day Refund
If something changes between now and 30 days before the event, you get a full refund. No questions, no fine print.
Transferable
Life happens. Up to 7 days before the event, you can transfer your seat to a colleague — without losing a dollar.
The Math
One GLP-1 patient retained an extra 3 months covers your ticket several times over. One signature integrated program sold covers it many times over. The pricing is built to pay for itself inside 30 days of implementing.
Decide with confidence.
I prescribe GLP-1s and they work great — why do I need this?
GLP-1s are a powerful tool. Atlanta isn't anti-medication — it's pro-integration. The conference covers how to add the gut microbiome + metabolic foundation underneath your existing protocols so patients engage longer, value your service more, and refer more often. Same medicine, amplified outcomes, differentiated practice. If your current GLP-1 results are perfect and your market isn't saturating, you can skip this. Most providers we talk to say it's not.
I've never done functional medicine or gut testing. Will I be the slowest person in the room?
No. The integration framework is specifically designed for medical providers coming from a conventional clinical background. We start at the clinical foundation — what to test, how to interpret it, what to do with the results — then layer the business framework on top. Most attendees walk in with zero functional medicine experience. That's exactly who the program is built for.
I'm a med spa owner — not a prescribing provider. Is this relevant?
Yes. Med spas and wellness clinics offering GLP-1 services (in partnership with prescribing NPs/MDs) are the second-largest group attending. The integration model, the 3P framework, and the "one-to-many" promotion strategies apply directly to your business — and the positioning shift is often the difference between competing on price and owning the local market.
I'm an RN or health coach — I don't prescribe. Is there a path for me?
Yes — and it's one of the most overlooked opportunities in this market. The patients are already on GLP-1s. Someone has to do the gut + metabolic support work between visits. That role pays. Atlanta covers exactly how to position yourself (independently or alongside a prescribing practice), what to package, and how to charge for the work you're probably already doing for free. Many of our best-performing students started here.
I already run a functional medicine practice. Will this be too basic?
No. Established functional medicine providers attending Atlanta typically have the clinical side handled and the medical weight loss bridge (integrating GLP-1 patients into a functional workflow) and the business side bleeding. The packaging, pricing, renewal, and "one-to-many" sessions are the highest-leverage hours of the day for someone in your seat. Bring your current pricing structure — we'll rebuild it live.
What about the regulatory environment for GLP-1s? Is this still safe to build on?
That's exactly why Atlanta exists. The integrated model is specifically designed to reduce your practice's dependence on any single product line. By layering gut microbiome, functional testing, signature programs, and continuity care underneath the medical weight loss work, your revenue diversifies — and you're insulated from whatever the regulatory or supply environment does next.
Is this a pitch fest disguised as a conference?
No. Day 2 is 100% educational content with CEU credit attached. There is no $25,000 "mastermind upsell" pitched from the stage. This is a clinical + business event — not a guru funnel. We mean it.
What's the refund policy?
Full refund up to 30 days before the event. Transferable up to 7 days out. Within 30 days, you receive credit toward our next event. No "no refunds, ever" trap pricing.
How does the CEU credit work?
The GLP-1 + Microbiome session on Day 2 is approved for CEU credit. Accreditation details and credit hours are sent in your confirmation email. Included at every tier — even General Admission.
Where exactly is the venue?
251 Avalon Court, McDonough, GA 30253 — about 30 minutes from Hartsfield-Jackson Atlanta International Airport. Fully accessible, complimentary on-site parking. Full venue details, hotel block, and travel guide are sent within 48 hours of registration.
Six months from now,
which kind of practitioner will you be?
Path A: You're still inside the same system. Still burned out. Still watching the weight loss industry chase the next protocol. Still telling yourself "someday I'll build the practice I actually want." Someday never comes for the people who keep saying it.
Path B: You're building a premium, purpose-driven functional wellness practice that gives you freedom, impact, and the ability to work from anywhere. GLP-1s are a tool. Gut + metabolic is the foundation. The 3Ps are the engine. You did the work. The practice is real.
You build.
⚡ Early Bird closes once the first 20 seats are filled.
Questions? Email [email protected]